"Architects' Darling 2022" for the best social media offer - the architects' "favorite"

Our social media presence on Instagram has won over architects nationwide and has been awarded the so-called "Oscar" of the construction industry.

Successfully staged

With successful staircase shots, authentic employee stories and entertaining insights into production at METALLART, we were able to convince the jury of our Instagram account and are now among the current "favorites" of the architecture scene. For the award for the best social media offering as part of the jury awards, the analysis results of the Heinze market research experts were reviewed by a total of 67 top-class, internationally active architects. Criteria and focal points for the evaluation included product innovation, planning-oriented reference objects and the digital information and service offerings on the manufacturers' websites. Since August this year, the evaluation month for the awards, we have been able to increase our number of followers on Instagram from 3,498 to 3,583 and, by taking part in the competition, we have also been able to reach the most important contacts in the planning and architecture sector and draw attention to our unique staircases.

Gala award ceremony

METALLART proudly accepted the golden trophy at the atmospheric gala awards ceremony on November 9 in Celle. The evening event was the crowning glory of the "Celle Workday", an established industry get-together that brings together numerous manufacturers and decision-makers from the construction industry and at which we were also able to present our innovative expertise in staircase construction as the winner.

With the Architects' Darlings, Heinze GmbH has been awarding the so-called "Oscars" of the construction industry for 12 years. Every year, experts from the fields of architecture, planning and architectural communication select the best manufacturers of building products from various product areas and overarching market disciplines. In addition to the 13 jury awards, the competition also presents 24 brand awards, which focus on product quality, innovation and value for money. The awards provide exceptional solutions, ideas and products from the construction industry's extensive range with a well-deserved accolade and a fitting platform.